Case Study: navabi achieves 330% higher conversions with Criteo Dynamic Retargeting

Plus-Size Clothing Retailer Navabi More Than Tripled Its Conversion Rate By Pairing TV Ads With Criteo Dynamic Retargeting

navabi, a European plus-size clothing retailer, had invested in TV advertising to drive new shoppers to its site but needed to understand how TV and digital retargeting worked together to convert those visitors. Their challenge was measuring the incremental impact of retargeting on the traffic and sales generated by TV spots.

Criteo analyzed new visitors in the five minutes after a commercial aired and identified that half had also seen at least one personalized Criteo banner. Pairing TV with Criteo Dynamic Retargeting led to a 330% higher conversion rate and a 27% increase in average order value for those shoppers, while cost per conversion fell 15–20% during airings and for up to 10 days afterward.

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