Case Study: Pinkoi achieves +270% ROAS and 3x in-store sales within 30 days with Criteo

Pinkoi - Customer Case Study

Promod, a French women's fashion retailer with an omnichannel strategy, faced a major challenge: 95% of sales occurred in-store and, despite collecting emails for ~70% of those purchases, it couldn’t link in-store shoppers to their online profiles. That left a large, loyal offline audience unreachable by digital marketing and made it hard to measure the true impact of online campaigns on total sales.

By sending a daily in-store sales feed to Criteo, Promod used the Criteo Shopper Graph to deterministically match 70% of known in-store shoppers to online profiles, optimize bids and product recommendations, and engage shoppers who were previously exclusively offline (64% of identified in-store shoppers). The program drove strong business results: in-store sales were 3x the commercial site within 30 days of a click, ROAS rose +270% when including in-store sales, 26% of customers who searched online before visiting bought the same product (39% bought within the same category), and Promod grew its online audience by +16%.

Pinkoi