Case Study: Pinkoi achieves 15% revenue growth with Criteo

Philips Combined Criteo Sponsored Products With Co-Marketing Display Solutions To Increase Their Onsite And Offsite Presence Across Retailers

Philips partnered with Criteo to address the challenge of turning more website visitors into customers and improving the efficiency of its performance marketing efforts. The company needed a smarter way to re-engage shoppers and drive repeat visits, while supporting growth across a wider range of digital channels.

Criteo implemented Dynamic Retargeting and its cross-device, publisher-network capabilities to deliver more personalized ads and automate campaign optimization. The result was a 30% decrease in CPA within the first month, plus a 15% increase in revenue and transactions within five months, along with a 10% lift in web sessions.

Philips

Mathilde de Plinval

Head of Communication & Digital