Case Study: Pau a Pique achieves higher traffic, sales, and double-digit ROI with Criteo

Pau a Pique drives traffic and sales for a double-digit ROI

Pau a Pique, a Brazilian apparel retailer with seven physical stores plus ecommerce and wholesale operations, wanted to strengthen customer relationships and drive more traffic and sales. Working with Criteo, the company sought a way to re-engage site visitors, reach similar prospects, and improve conversion performance with personalized advertising.

Criteo implemented conversion campaigns, Similar Audience targeting, and traffic generation solutions powered by AI and shopper data to deliver the right ads to high-intent shoppers. The results included an 88% ROI in personalized audience campaigns, a 48% ROI in similar audience campaigns, and a 286% audience increase, with Pau a Pique also reporting steady month-by-month improvements in conversions and site visits.

Pau a Pique

Gustavo Hubner Rabello

Director