Case Study: Patch Media boosts CPMs and addressability with Criteo's Hashed Email Solution

Patch Media boosts CPMs 52% with Criteo’s Hashed Email Solution

Patch Media, a network of hyperlocal news websites, faced the challenge of preparing for a cookieless future. They needed to maintain ad quality and recapture lost revenue in environments without third-party cookies. To achieve this, they turned to Criteo to test and scale a sustainable addressability solution.

Criteo implemented its hashed email (HEM) identification solution for Patch Media. This allowed them to share hashed emails in the bidstream, connecting their logged-in audience with Criteo's advertisers. The solution yielded an 85% user match rate, a 52% increase in CPMs for addressable inventory, and made 37% more incremental requests addressable, generating significant new revenue.

Patch Media