Case Study: MyMall achieves 500% ROI with Criteo Dynamic Retargeting

Online Fashion Retailer Mymall Achieves A 500% ROI Using Criteo Dynamic Retargeting

MyMall is a Bulgaria-based online fashion marketplace offering millions of products across many categories. Preparing to expand into Romania and Greece, the retailer sought a stronger retargeting partner after underperforming results from prior solutions and needed a strategy that would help them stay ahead of local competition and make the launches successful.

Criteo implemented a proactive omnichannel strategy anchored by Criteo Dynamic Retargeting and machine-learning personalization, using cross-device behavior and continuous campaign optimization; MyMall allocated 30% of its marketing budget to run multi-funnel campaigns. The approach delivered a 500% ROI, a 27% year-over-year reduction in cost of sale, a 15% increase in conversion rate, and a 16% increase in sales.

MyMall