Case Study: stellenanzeigen.de achieves higher revenue and ROAS with Criteo

One of Germany’s top job boards wins the war for talent with an omnichannel, full-funnel campaign

stellenanzeigen.de, one of Germany’s top job boards, faced the challenge of staying top of mind in a highly competitive talent market where job-seeking decisions can happen very quickly. The company needed a stronger omnichannel, full-funnel approach to support awareness, consideration, and conversions, and worked with Criteo and its consideration and retargeting solutions to help drive traffic and engagement.

Criteo helped stellenanzeigen.de expand its Careeasy Magazine content through dynamically served banners, customized campaign tags, and audience targeting across premium inventory. The result was stronger performance across the funnel, including 91% of users browsing more than one page in their first session, 69% converting by their second session, and ROAS improving from 14x to 24x, while helping increase revenue and profitability.

stellenanzeigen

Bastian Stürke

stellenanzeigen