Case Study: Omnicom Media Group increases conversions with Criteo dynamic retargeting

Omnicom Media Group increases conversions by tapping into dynamic retargeting

Omnicom Media Group, a global media network working for client Zanussi, needed a better way to engage shoppers and reduce cart abandonment in a competitive market. The team partnered with Criteo and used Criteo’s dynamic retargeting solution to reach visitors who left the site before purchasing and improve conversions.

Criteo helped Omnicom Media Group elevate the path to purchase with retargeting ads across premium publishers. The results were strong: cost per action decreased by 150%, sales increased by 168%, and return on ad spend rose by 612%, with ROAS improving from 14x to 24x.

Omnicom Media Group

Ahmed Shahin

Manager of Digital Performance & Programmatic