Case Study: s.Oliver achieves 62% more touchpoints identified with Criteo

Oft Surroundings Grew Sales 7X With Criteo Display And Facebook Dynamic Product Ads (DPA)

Soft Surroundings wanted a better way to understand customer shopping behavior across channels and devices, since its existing last-click attribution model missed the influence of earlier touchpoints in the journey. The company worked with Criteo, using Criteo’s identity graph service alongside Exactag’s attribution solution to gain a more complete view of shopper journeys.

Criteo helped implement a dynamic multi-touch attribution setup that linked more devices to user profiles and improved cross-device tracking. The result was 62% more touchpoints identified and 13% of conversions attributed to previously invisible touchpoints, giving Soft Surroundings a richer understanding of campaign impact.

Soft Surroundings