Case Study: Nykaa.com achieves up to 104% ROAS lift with Criteo

Nykaa Adds Criteo Dynamic Retargeting To Target Mobile And App Users And Sees Sales Increase Seven-Fold

Office Depot, a leading omni‑channel provider of business supplies and services, wanted to reduce customer churn and accelerate new customer growth. To scale performance and stem losses across officedepot.com and its Business Solutions division, the company partnered with Criteo to drive more efficient, measurable marketing.

In September 2016 Office Depot deployed Criteo Dynamic Retargeting and Customer Acquisition campaigns that used anonymous, cross‑device purchase intent signals and Kinetic Design to serve highly personalized, fully branded product ads to both returning B2B/B2C shoppers and new prospects. Continuous optimization and tailored creative drove strong returns: a 104% increase in ROAS for B2B and a 25% increase in ROAS for B2C.

Nykaa.com

Hitesh Malhotra

Chief Marketing Officer