Case Study: Novica achieves 9.4% conversion and 57% open rates with Criteo Email

Novica creates a positive new touch point and new revenue with Criteo Email

Novica is a US-based fair-trade e-commerce retailer (jewelry, fashion, home décor) that partners with organizations like National Geographic to sell handcrafted artisan goods. After strong results from Criteo display campaigns, Novica wanted to deepen site visitor engagement via email, but its previous programs didn’t cover the full site funnel and the team wanted to avoid the cost and complexity of new tagging.

Criteo Email delivered a privacy-friendly, opt-in, full-funnel program that used Novica’s existing tags and real-time, highly personalized product recommendations, with creative support from Criteo. The campaign drove strong engagement and revenue: a 57% open rate (vs. ~20% average), 22% CTR, and a 9.4% conversion rate at a 6.19% cost of sale.

Novica

Charles Hachtmann

Co-founder and Chief Technology Officer