Case Study: New Look achieves 4x more orders and 74% lower Cost Per Order with Criteo Customer Acquisition

New Look sees 4x more orders compared to other prospecting acquisition partners with Criteo Customer Acquisition

New Look, a leading UK global fashion retailer, needed to engage a wider audience and drive more revenue by bringing relevant prospects to its site and converting them into customers. Although it had used Criteo for lower- and mid-funnel activity since 2012, New Look moved to a full-funnel prospecting approach to find and convert previously unknown shoppers.

Using Criteo Customer Acquisition’s full-funnel solution—leveraging machine learning, personalized product recommendations, and a broad publisher network—New Look achieved 4x more orders than other prospecting partners, a 62% new-customer rate, and a 74% lower cost per order. The new prospects were also re-engaged through existing retargeting, further boosting new shopper orders.

New Look

Matt Roberts

Head of Digital Marketing and CRM