Case Study: Nature & Découvertes achieves 17% COS improvement with Criteo’s full suite of solutions

Nature & Découvertes Achieves COS Incremental Of 17% With Criteo’s Full Suite Of Solutions

Nature & Découvertes, a French retailer with both online and brick-and-mortar stores and a long-standing Criteo client, needed to improve the profitability of its retargeting, better attribute sales across channels, and convert mono-channel shoppers into omnichannel customers. Their target was a cost-of-sale (COS) of 25% or better while maintaining growth.

They deployed Criteo’s full suite—Customer Acquisition to find high-value new customers, Dynamic Retargeting to drive mid- and lower-funnel conversions, Audience Match to re-engage lapsed and in-store-only shoppers, and Adaptive Revenue Optimizer to align bids with COS goals. The campaign delivered omnichannel and cross-device visibility and generated a 17% improvement in COS, achieving the retailer’s profitability objectives.

Nature & Découvertes

Benjamin Boulic

Head of E-commerce