Case Study: My Diamond Ring achieves greater reach and traffic with Criteo contextual targeting

My Diamond Ring expands reach and traffic with contextual targeting

My Diamond Ring, a maker of personalized diamond rings, wanted to raise brand awareness and reach a larger, relevant audience in Germany, Austria, and Switzerland, but found it difficult to scale because its product is highly considered and purchased infrequently. The company partnered with Criteo and its contextual targeting solution to overcome cookie-related limitations and find new audiences for its Ring Configurator and handcrafted rings.

Criteo activated My Diamond Ring’s first-party data within its First-Party Media Network to identify high-affinity domains and tailor ads to relevant products and recommendations. The campaign delivered strong results, including a 300% increase in clicks, a 54x increase in audience reached versus a traditional web traffic campaign, and a 191% increase in visits, showing that Criteo helped My Diamond Ring expand reach and drive more meaningful traffic.

My Diamond Ring