Case Study: Modanisa expands its audience base with Criteo

Modanisa expands their audience base with Contextual Targeting

Modanisa, a modest fashion ecommerce company based in Istanbul, wanted to grow its audience beyond interest- and demographic-based targeting and reach new users more likely to buy. The retailer, which sells over 1,000 brands and 100,000 products, tested Criteo’s contextual targeting solution to expand its addressable audience while maintaining performance.

Criteo implemented contextual targeting that combined webpage context with first-party commerce signals to identify high-intent audiences and optimize recommendations and ads. In three months, the campaign reached 50M+ users and delivered low-cost traffic at €0.05 per user, while improving retention, CTR, and sales generation for Modanisa.

Modanisa

Gülfem Alçelik

Digital Marketing Assistant Manager