Case Study: Moda in Pelle achieves increased sales and lower cost of sale with Criteo Automated Bidding

Moda in Pelle increases sales and reduces cost of sale with Automated Bidding

Moda in Pelle was looking for a way to further optimize its digital campaigns while keeping Cost of Sale stable and reducing the manual time spent adjusting CPCs. The retailer worked with Criteo, using Criteo’s Automated Bidding tool to help solve this challenge.

Criteo’s AI-driven Automated Bidding automatically adjusted campaigns while maintaining control and visibility over COS, and it also adapted to seasonality and competitive bidding. As a result, Moda in Pelle reported 60% higher sales, a 7.55% lower cost of sale, and 56% more revenue, while freeing up time for strategy and creative work.

Moda

Gianni Casagrande

Marketing Manager