Case Study: MLM-Parts achieves higher sales and stable COS with Criteo Dynamic Retargeting

MLM-Parts drives sales, meets COS goals with Criteo Dynamic Retargeting.

MLM-Parts, a specialized online retailer of motorcycle parts and accessories, wanted an easier alternative to its time-consuming Google AdWords remarketing campaigns. The company needed a solution that would drive strong sales with less manual effort while maintaining efficient costs across a highly seasonal business.

MLM-Parts turned to Criteo Dynamic Retargeting, using personalized ads and machine-learning optimization to reach high-intent shoppers at the right moment. With Criteo, MLM-Parts quickly scaled campaigns, achieved consistent sales in both low and high seasons, and improved performance with Adaptive Revenue Optimization, delivering a 10% average COS, a 3% average conversion rate, and a 15% increase in average sales.

MLM-Parts

Samy Montels

Owner and IT Manager