Case Study: Microsoft Corporation achieves 13x ROAS and 31% category-share lift with Criteo Sponsored Products

Microsoft - Customer Case Study

Criteo Sponsored Products helped Microsoft promote the Surface Pro 4 across a network of partner retailer sites (e.g., Fnac, Darty, Rue du Commerce). Microsoft’s challenge was to drive profitable sales in a highly commoditized category where heavy product comparison and price competition made it difficult for a premium device to stand out.

Criteo ran native sponsored listings that appeared in retailer search results, category pages and homepages to reach shoppers intent on buying laptops or tablets. The campaign drove a 31% increase in share of product page views (consideration), generated 22% of sales from homepage placements, accounted for 15% of sales from generic retail-site search results, and delivered a 13x ROAS—prompting Microsoft to adopt an “always-on” commerce media strategy.

Microsoft Corporation