Case Study: MeUndies achieves 300% return on ad spend with Criteo

MeUndies triples return on ad spend with Criteo performance marketing.

MeUndies is a California-based e-tailer offering on-trend underwear via one-off orders or an auto-subscription, competing in a market dominated by a few ubiquitous brands. The company needed to drive efficient customer acquisition and convert top-funnel interest into repeat buyers, and after mixed results with other vendors it partnered with Criteo in 2014 to scale a full-funnel performance marketing program.

Criteo set up mid- and lower-funnel campaigns, provided a dedicated account strategist, and enabled MeUndies to run A/B tests and manage bids through an intuitive self-service platform with dynamic, product-relevant ads. The partnership delivered a 300% increase in return on ad spend, a 32% uplift in average order value, and reductions of 67% in cost of sale and 62% in customer acquisition cost; Criteo now delivers MeUndies’ highest ROAS and is its sole performance marketing partner.

MeUndies

Alex Zohar

Digital Media Director