Case Study: MatahariMall.com achieves 160% month-on-month sales increase with Criteo

MatahariMall.com - Customer Case Study

MatahariMall.com, an Indonesian e‑commerce start‑up, was getting high traffic but very low conversions—98–99% of visitors weren’t buying—so it partnered with Criteo to boost sales and customer retention.

Criteo’s retargeting tool scored visitors’ purchase readiness by analyzing navigation and cart behavior and served more timely, personalized ads, resulting in a 160% month‑on‑month sales increase, 150% higher click‑through rates, a 260% rise in average order value, and a 900% increase in advertising ROI without raising ad spend.

MatahariMall.com