Case Study: maiUtazas.hu achieves 33% higher net ROAS with Criteo

maiUtazas.hu maximized ROAS by streamlining to one retargeting partner

maiUtazas.hu, a travel deals site with a monthly audience of 450,000 potential customers, needed to improve return on ad spend while reaching users across the open internet. After testing multiple retargeting partners, the company found that running campaigns with more than one provider led to weaker ROAS and sales volumes, making optimization difficult.

Criteo recommended consolidating to a single retargeting partner, and maiUtazas.hu chose Criteo as its sole solution. The result was a 33% net ROAS increase, an 18% net CPC decrease, and a 126% net sessions increase; within three months, Criteo also drove 5x more sales than the other retargeter.

maiUtazas.hu

András Szennay

Managing Director