Criteo
247 Case Studies
A Criteo Case Study
Live Out There, Canada’s premier outdoor clothing and gear retailer, partnered with Criteo to better reach active shoppers across devices and on Facebook. Because their customers are often on the go, Live Out There needed a more proactive, cross‑device strategy to connect with shoppers when they were most likely to convert.
Criteo deployed Dynamic Retargeting across a comprehensive channel mix, including Facebook Dynamic Ads, to harmonize the shopping experience and guarantee reach across platforms. Over one year the campaign outperformed KPIs, lifting revenue 36%, increasing new impressions 23%, quadrupling post‑click sales, and driving 14% of sales from Facebook Dynamic Ads.