Case Study: LF Mall achieves 8% more new sales with Criteo Customer Acquisition

LF Mall increased new sales by 8% with Criteo Customer Acquisition

LF Mall, the premium fashion mall from LF, needed a better way to find new customers and drive new sales as domestic e-commerce growth became more competitive. They partnered with Criteo, using Criteo Customer Acquisition alongside Criteo Dynamic Retargeting, to expand beyond existing visitors and reach shoppers with high purchase intent.

Criteo used its Identity Graph, shopper scoring, and AI-powered product recommendations to target new shoppers across devices and deliver personalized acquisition ads. As a result, LF Mall increased sales from new customers by 8%, reached 5.8x more customers, averaged 8,000 new daily visitors, and added about 500 new purchasers per month.

LF Mall

Boram Kim

Manager, e-Marketing BSU, e-Sales Business Department