Case Study: Leroy Merlin achieves stronger full-funnel performance with Criteo

Leroy Merlin earns customer trust through the whole funnel

Leroy Merlin, the home improvement retailer, needed a way to target the right audiences and build trust for online DIY and home project purchases, where customers often prefer in-store advice and there are few reviews to guide decisions. To address this challenge, Leroy Merlin worked with Criteo using its Dynamic Retargeting solution and Similar Audience targeting.

Criteo helped Leroy Merlin reach both previous site visitors and new shoppers who behaved like converting audiences, expanding reach while keeping targeting accurate. The result was strong performance across the funnel, including a 190% year-over-year increase in site visitors, a 468% increase in revenue year-over-year, and more than $359K in incremental sales, alongside improved ROI, CTR, and efficiency.

Leroy Merlin

Francis Baloyi

Digital Ambassador