Case Study: Micromania achieves higher online ROAS with Criteo

Leading French video game retailer, Micromania, increases online ROAS targeting store customers

Micromania, the leading French video game retailer, faced a major challenge when COVID-19 forced its stores to close and threatened a large share of its sales. To offset lost in-store revenue and grow ecommerce, Micromania partnered with Criteo and used its store data to target and engage customers online.

Criteo implemented a Store-to-Web omnichannel campaign by matching offline purchase behavior with online identities through the Criteo Shopper Graph. The three-month campaign helped convert store customers into online customers, increased post-click return on ad spend by 21%, and improved ROAS from 14x to 24x, while 49% of reached shoppers were first-time online category buyers.

Micromania