Case Study: Lamps Plus achieves new customer growth and increased sales with Criteo OTT and CTV advertising

Lamps Plus finds new customers and increases sales with OTT and CTV advertising

Lamps Plus, a specialty lighting and furnishings retailer, wanted a more customer-centric marketing approach to reach shoppers at home and drive ecommerce traffic and sales through new channels like OTT and CTV. The company turned to Criteo for help navigating the fragmented OTT/CTV landscape and for a trusted way to extend its long-running partnership into upper-funnel video advertising.

Criteo implemented an OTT and CTV campaign using granular shopper data to identify interested audiences, build similar segments, and reach consumers across devices, while providing end-to-end reporting on the path from ad view to purchase. The campaign delivered a 92% video completion rate, a 0.54% click-through rate, and a 6.39 ROAS, outperforming industry benchmarks and helping generate stronger sales impact for Lamps Plus, including $359K in incremental sales.

Lamps Plus