Case Study: Lamoda.ru boosts app profitability with Criteo in-app performance marketing

Lamoda boosts app profitability with Criteo in-app performance marketing.

Lamoda, Russia’s largest online fashion retailer with nearly 2 million active customers, found that acquiring app downloads wasn’t translating into profitable, long-term mobile engagement. Many users went inactive after installing the app, so Lamoda needed a way to revive and sustain usage and improve ROI from its mobile investment.

Criteo’s in-app performance marketing re-engaged lapsed users with personalized ads based on past browsing, served across relevant mobile apps. The campaigns drove strong commercial impact: Criteo in-app delivered 64% incremental revenue versus Criteo Display alone and achieved an 83% higher conversion rate compared with desktop ads, reactivating buyers and increasing basket values.

Lamoda.ru

Maria Demushkina

CMO