Criteo
247 Case Studies
Case Study: La Redoute achieves doubled CTR and 28% incremental sales with Criteo Dynamic Retargeting and Facebook Dynamic Ads
A Criteo Case Study
La Redoute - Customer Case Study
La Redoute, a French fashion and home goods retailer, aimed to boost customer acquisition and drive sales from new customers and products they hadn’t previously seen. The challenge was to more effectively reach and convert new shoppers across devices and channels by expanding its Criteo Dynamic Retargeting efforts onto Facebook.
By deploying Criteo’s cross‑device, intent‑driven Dynamic Retargeting across Facebook Dynamic Ads, La Redoute served personalized offers at moments when new customers were most likely to convert. The campaign delivered major gains: +10% more new customer conversions, a doubled CTR, triple conversion rates, a 49% lower cost of sale, and 28% of incremental sales from new product discovery.
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La Redoute
João Grácio
E-traffic & UX Manager