Case Study: Kraft Heinz achieves 207% ROAS growth with Criteo Retail Media on Metro.ca

Kraft Heinz boosts ROAS by 207% with Criteo

Kraft Heinz, a leading CPG brand in Canada, sought to expand its successful retail media strategy beyond a single retailer banner to connect with more value-driven shoppers. The challenge was scaling their Sponsored Products campaigns across the Metro Group's portfolio of banners while maintaining efficiency, a high return on ad spend (ROAS), and unified performance visibility. They partnered with the vendor Criteo to address this.

By leveraging the Metro Group's retail media platform with Criteo's reporting and optimization tools, Kraft Heinz activated a multi-banner strategy. This solution provided centralized campaign management and real-time insights, enabling smarter investment decisions. The collaboration with Criteo delivered impressive results, including a 207% increase in ROAS, a 201% lift in sales, and a 215% increase in units sold.

Kraft Heinz