Case Study: LG U+ achieves higher engagement and ROAS with Criteo

Korean telecom company LG U+ uses interest-based targeting to boost engagement

LG U+, the Korean telecom company, wanted to boost awareness and consideration for its Best of Google 5G promotion while adapting messaging to changing consumer needs during COVID-19. Working with Criteo, LG U+ used DCO+ and Commerce Audiences to run a flexible, interest-based display campaign aimed at new users beyond its video audience.

Criteo helped LG U+ create 13 interest-based ad and landing page variations, then used real-time personalization and retargeting to move users from awareness to conversion. The campaign delivered 7M ad clicks and a 2.9% click-through rate, while improving profitability with ROAS rising from 14x to 24x.

LG U+