Case Study: KKday triples paid ad revenue and cuts labor costs 20% with Criteo

KKday - Customer Case Study

KKday, Asia’s largest travel platform, needed to engage customers more personally across seasons, locations and devices to drive bookings and attract new users. Because travel demand varies widely by geography and timing, they required individualized, cross‑platform advertising to deliver the right experience to each shopper.

Working with Criteo, KKday served customized Google and Facebook ads—tailored by tastes, location and device and using banner rotation with discount codes—to boost engagement and marketing efficiency. Since partnering in July 2016, this approach reduced labor costs by 20% and delivered a 300% increase in revenue from paid advertisements.

KKday