Case Study: K&K Fashion achieves 43% higher CTR, 66% higher conversion rate and 12% sales growth with Criteo Dynamic Retargeting

K&K Fashion Significantly Improves CTR, Conversion Rates, And Sales Revenue In Just 6 Months With Criteo Dynamic Retargeting

K&K Fashion, a leading Vietnamese women's apparel brand, wanted to ramp up digital marketing but lacked the measurement tools and insights to make informed decisions. They needed a cost-effective solution that would improve performance—targeting a 20–30% lift in conversion rate—after launching their e-commerce site.

K&K deployed Criteo Dynamic Retargeting to predict purchase intent across devices and serve personalized ads, using granular reporting and Criteo support to optimize budget allocation. In just six months the program drove a 43% increase in CTR, a 66% rise in conversion rate, and a 12% boost in sales revenue.

K&K Fashion

Le Viet Thanh

Managing Director