Case Study: Kikikickz achieves 2-3X ROAS and boosted awareness with Criteo

Kikikickz builds awareness and traffic for 2-3X ROAS with upper funnel campaigns

Kikikickz, a French sneaker resale company, wanted to expand beyond its existing followers and drive more top-of-funnel awareness so shoppers would think of Kikikickz first when buying sneakers. The company partnered with Criteo to help build awareness and traffic, using video ads and acquisition campaigns to reach new, qualified audiences.

Criteo implemented an awareness campaign centered on premium video reach, plus commerce audience targeting to identify in-market sneaker shoppers. The results exceeded expectations: Kikikickz achieved 2.78 ROAS from video ads, 1.76 ROAS from acquisition campaigns, 87% campaign viewability, and nearly 3X return on initial investment, while the acquisition campaign generated 275,984 website visits in 7 months with a bounce rate 5% lower than retargeting campaigns.

Kikikickz

Charles Goguelin

Web director