Case Study: Kids-World DK achieves COS target with Criteo's Adaptive Revenue Optimization

Kids-World DK achieves COS target with Adaptive Revenue Optimization

Kids-World DK is one of Denmark’s largest online children’s clothing and home-furnishing retailers, representing over 220 brands since 2006. Rapid growth and a complex channel mix made manual CPC management time-consuming and inefficient, causing missed opportunities around new releases and promotions and an ad spend that was not fully optimized to meet the company’s cost-of-sales (COS) target.

Working with Criteo, Kids-World DK added Adaptive Revenue Optimization (ARO)—an AI-driven bidding model that sets CPCs to meet ROI goals and serves highly personalized, cross-device ads. The campaign moved from 27% over the COS target to 100% on target within a year; after six months ARO delivered a 10% increase in average cart, +3% revenue year-over-year, and COS reductions that stabilized on target with minimal monthly fluctuation.

Kids-world.dk

Jesper

Co-founder, Head of Marketing