Case Study: KALYAEV achieves new audience growth with Criteo

KALYAEV reaches new audiences with Criteo’s web traffic solution

KALYAEV, a Russian omnichannel retailer specializing in outerwear, wanted to expand beyond social media and retargeting to attract new, high-quality website visitors. Working with Criteo and its web traffic solution, the company aimed to move up the funnel and reach prospects before they visited its online store or physical locations.

Criteo implemented a web traffic campaign using Similar Audiences and Commerce Audiences to find lookalike shoppers and users actively researching apparel and outerwear. The effort generated measurable impact, with 12.4% of new website users coming from Criteo’s consideration solutions and a 8.47x full-funnel campaign ROAS, helping KALYAEV reach new audiences and drive strong results with Criteo.

KALYAEV

Anton Romanov

Head of Online Marketing