Case Study: Journey achieves 53% higher onsite sales with Criteo Audience Match

Journey racks up more sales with Criteo Audience Match

Journey, a women’s fashion retailer based in Ankara, Turkey, wanted to keep growing sales across its 100+ stores and needed a way to re-engage shoppers who had interacted with the brand but then lapsed. To address this challenge, Journey turned to Criteo Audience Match, along with Criteo Dynamic Retargeting, to reach and reconnect with audiences across web, mobile, and apps.

Criteo implemented lower-funnel, mid-funnel, and custom Audience Match campaigns, then optimized them with the Adaptive Revenue Optimizer model to maximize revenue. The result was a +53% increase in overall onsite sales quarter over quarter, with 36% of sales coming from Criteo and 50% of sales driven by recommended products, highlighting the impact of Criteo’s solution.

Journey

Özge Gören

Deputy Director-General