Case Study: Jockey increases return on ad spend with Criteo

Jockey increases return on ad spend through Predictive Audiences with Bluecore Advertise™ and Criteo

Jockey, the apparel brand known for men’s and women’s clothing and a strong direct-to-consumer business, was seeing a drop in digital advertising efficiency in early 2020. Despite growing traffic and spend, revenue from digital ads was declining, so the company looked for a more precise way to target shoppers using Bluecore Advertise™ and Criteo.

Jockey implemented Bluecore Advertise™ with Criteo to use first-party shopper data for more predictive, 1:1 targeting across display advertising. The Criteo partnership helped Jockey quickly improve performance, delivering a 37% year-over-year increase in ROAS, a 109% ROAS increase in the first two months, and a 30% year-over-year increase in program revenue.

Jockey

Mark Mraz

Director of PPC and Marketplaces