Case Study: JD Williams achieves 36% revenue growth and 24% lower cost of sales with Criteo Engine

JD Williams - Customer Case Study

JD Williams, a leading European fashion retailer aiming to expand beyond the UK, needed to drive significant growth in new customers and increase sales per customer while maintaining cost-efficiency to stay competitive.

Using Criteo Engine to predict user intent from past behavior and deliver high‑volume, targeted, cross‑device ads and recommendations, JD Williams saw revenue rise 36%, sales grow 9%, and cost of sales fall 24%, alongside higher demand, conversion rates, and new customer acquisition.

JD Williams