Case Study: Italo achieves 15% of all ticket sales and 600% ROI with Criteo's performance display and mobile campaigns

Italo - Customer Case Study

Italo, Italy’s high-speed train operator, reaches about 70% of its 10 million annual travelers through its website, apps and other online touchpoints. As a mobile-first company, Italo wanted to boost online ticket sales while communicating an innovative, dynamic, high-quality brand to a tech-savvy audience.

Criteo implemented performance display advertising, launched Italy’s first mobile campaign for Italo and added real-time price-tracking and bidding. The program drove 15% of all ticket sales, delivered 400% ROI from display alone and 600% ROI with real‑time bidding, increased ticket volume, improved all KPIs and reduced ad spend.

Italo