Case Study: Under Armour achieves 127% revenue growth with Criteo

Inveon & Criteo boost Under Armour revenue with predictive bidding strategy

Under Armour, a leading performance apparel retailer, wanted to reach the right audience to lift conversion rates and revenue while keeping ROI steady as traffic grew. Working with Criteo and Inveon, the brand used Criteo’s predictive bidding and smart bidding approach to better target shoppers and improve campaign efficiency.

Criteo helped implement a dynamic bidding strategy that prioritized purchase probability, supported by the Adaptive Revenue Optimizer to protect ROI while scaling sales. The result was strong measurable impact: Under Armour achieved 127% revenue growth, a 4.96% lower COS, and 15.6% more impressions versus the prior period.

Under Armour

Güneş Mitrani

Head of GrowthLab