Case Study: INTERSPORT achieves 2.3x more visitors with Criteo

INTERSPORT goes full-funnel to inspire customers

INTERSPORT, a global sports retailer, needed a better way to attract new buyers and convert traffic amid rising competition and fast-changing digital shopping behavior. Using Criteo’s full-funnel marketing solutions, including look-alike targeting and dynamic ads, INTERSPORT aimed to reach the right customers with relevant content at the right time.

Criteo helped INTERSPORT drive stronger performance across the funnel, delivering 2.3x more visitors and 1.5x more new users than other display prospecting campaigns, along with a 20.7% click-through-rate increase. The campaign also reduced bounce rate by 53.8% and increased time on page by 42.5%, improving engagement and customer lifetime value.

INTERSPORT

Aki Kaipainen

Digital Marketing Manager