Case Study: InterParfums achieves 45.5% higher brand visibility with Criteo’s ChatGPT campaign

InterParfums elevates brand visibility 45.5% with Criteo

Interparfums, a global developer of prestige fragrances, partnered with vendor Criteo to explore the new advertising opportunity within ChatGPT experiences. The challenge was to test this emerging AI-driven environment with no predefined KPIs, aiming to gather early insights into its potential for brand visibility and to inform future strategies.

Criteo implemented a ChatGPT campaign for Interparfums to measure visibility with and without ad triggers. The solution drove a 45.5% lift in combined brand visibility when ads were shown and achieved a 2.8x higher targeting alignment on category prompts. This resulted in Interparfums reaching an unprecedented level of total brand visibility and surfacing over ten distinct new brand themes.

InterParfums