Case Study: InTarget achieves higher ROAS and revenue growth with Criteo

intarget drives client success with Criteo Partners

InTarget, an Italian strategic consultancy and certified Criteo Partner, needed a way to better support its clients across luxury fashion, automotive, travel, pharma, food, and banking with more effective, data-driven digital campaigns. The company wanted to place strategy above media and improve client outcomes using Criteo’s technology and partner support.

With Criteo, InTarget used the Criteo Partner program and Criteo’s technology stack to integrate first-party data, access training and certification, and optimize campaigns for the right audience and timing. The result was stronger performance for clients, including increased revenue, ROAS rising from 14x to 24x, and improved profitability through better-qualified visits, conversion rates, and cost per order.

InTarget

Chiara Naldi

Head of Advertising