Case Study: Sklep Presto achieves 3x more conversions and revenue with Criteo

In a head-to-head trial, Criteo outperforms the nearest competitor by 3X for Sklep Presto.

Sklep Presto is Poland’s leading online sporting goods retailer, operating since 2004 and known for strong customer experience. To boost sales it ran a head‑to‑head trial, putting four performance‑marketing vendors (two international, one local and one other) against each other under a fixed cost‑per‑order to see who could deliver the most conversions.

Criteo won decisively using its prediction and recommendation engine to evaluate each ad impression and maximize purchase likelihood, combined with unmatched reach via 6,000 direct publisher relationships and integrations reaching 924 million users monthly. The result: Criteo drove three times the conversions and three times the revenue of the nearest competitor, delivered more conversions than all competitors combined, and maintained a comparable cost per sale.

Sklep Presto

Łukasz Kozłowski

Vice President, e-commerce