Case Study: Immowelt achieves full-funnel growth with Criteo

Immowelt finds full-funnel success with video and display

Immowelt, a leading classified marketplace for renting and buying homes in Germany, needed a more efficient way to strengthen brand awareness and favorability across a broad audience with varied behaviors. To do this, Immowelt partnered with Criteo, using its video and display advertising capabilities to support a full-funnel marketing approach.

Criteo helped Immowelt run upper-funnel online video and OTT campaigns alongside dynamic display ads to move users from awareness to consideration and conversion. The result was more than 5 million new users reached, an 8.2% uplift in ad recall, and an 82% viewability rate, with Immowelt reporting stronger performance across brand and conversion KPIs.

Immowelt

Marisa Kaden

Immowelt