Case Study: Immobiliare.it achieves 50% increase in leads and conversions with Criteo Dynamic Retargeting

Immobiliare - Customer Case Study

Immobiliare.it, Italy’s leading online real estate portal, faced the challenge of engaging a diverse customer base with the right message at the right time across devices. To scale personalized outreach and improve performance, they sought a flexible, high-performing retargeting partner.

After testing multiple vendors, Immobiliare chose Criteo as its exclusive partner and implemented Criteo Dynamic Retargeting to deliver individualized, multi-channel ads. The ongoing partnership drove a 50% boost in conversions YoY, a 50% increase in leads, 10x more qualified users acquired, 20% traffic growth, and a 25% reduction in cost per lead.

Immobiliare