Case Study: Icon By Design achieves 27% increase in monthly sales and 29% increase in monthly revenue with Criteo Dynamic Retargeting

Icon By Design Achieved A 27% Increase In Monthly Sales And 29% Increase In Average Monthly Revenue With Criteo Dynamic Retargeting

Icon By Design is a family-owned Australian furniture retailer founded in 2016 that needed a performance marketing solution to keep its brand front of mind during the lengthy furniture purchase journey. The company’s challenge was to attract customers and continuously engage them through awareness, consideration and purchase stages to better demonstrate product quality and drive conversions.

Using Criteo Dynamic Retargeting, Icon By Design delivered personalized, timely ads powered by shopper insights to re-engage users across the buying funnel. The campaign drove measurable gains: a 27% increase in average monthly sales year‑over‑year, 29% higher average monthly revenue year‑over‑year, and a 27% increase in average order value.

Icon By Design

David Light

Director