Case Study: HP achieves 300% revenue growth and doubles ROAS with Criteo

HP - Customer Case Study

Hewlett Packard (HP), the world’s leading provider of printing solutions and personal systems with more than $50 billion in revenue, sought to boost website traffic, improve conversion efficiency, and strengthen its brand by reengaging site visitors to consolidate market growth.

Criteo formed a longstanding partnership to integrate its reengagement solutions with HP’s digital marketing, driving a 300% increase in revenue attributed to Criteo and doubling ROAS over two years; the collaboration also improved cost management and expanded the solution to six additional countries.

HP