Case Study: Zvet.ru reaches new furniture buyers and drives lower-cost traffic with Criteo

How Zvet.ru reaches new furniture buyers with digital advertising

Zvet.ru, a leading Russian upholstered furniture retailer, wanted to expand from offline sales into a stronger ecommerce and omnichannel business. To reach new furniture buyers and grow online sales, the company partnered with Criteo and tested acquisition-focused digital advertising beyond its usual conversion campaigns.

Criteo used Commerce Audiences and its real-time shopping data to target high-value prospects and support a full-funnel strategy for Zvet.ru. The results were strong: Criteo delivered a cost per visitor that was 4x lower than the next best channel, generated 4.1% new users on the website from the acquisition campaign, and produced 7.8x higher ROAS from the full-funnel campaign, helping Zvet.ru improve efficiency and scale sales online.

Zvet.ru

Stegantsev

Head of Digital Advertising