Case Study: Wiber achieves higher sales and revenue with Criteo automated bidding

How Wiber Rent a Car drives reservations with automated bidding

Wiber, a car rental company focused on transparency and convenience through services like the Wikey Smart Box and Wikey Smart Car, wanted to increase reservations more efficiently. The company partnered with Criteo to improve performance marketing and automate its retargeting efforts.

Criteo implemented conversion-focused retargeting campaigns using its automated bidding tool to optimize toward target performance while minimizing manual work. The result was a 658% increase in sales, a 637% increase in revenue, and a 165% increase in revival rate, while keeping cost per opportunity stable even around Black Friday.

Wiber

José Miguel Martín López

Wiber